Retail Signage | Structural Design | Brand Presence
Project Scope:
As part of Wendy’s UK expansion, I was responsible for designing a range of high-impact signage solutions, including a 12-foot branded totem, illuminated drive-thru signage, and interior branding elements to enhance the restaurant’s visual identity.
As part of Wendy’s UK expansion, I was responsible for designing a range of high-impact signage solutions, including a 12-foot branded totem, illuminated drive-thru signage, and interior branding elements to enhance the restaurant’s visual identity.
My Role:
Designed the entire 12-foot totem structure in SolidWorks, ensuring it was visually striking, structurally sound, and brand-compliant.
Created detailed fabrication blueprints, guiding production from laser-cut components to final assembly.
Developed illuminated drive-thru signage to provide clear visibility and functionality for customers.
Designed large illuminated logo cameos, reinforcing brand recognition both inside and outside the restaurant.
Produced interior signage, including restaurant vinyl graphics and neon signage, to create a cohesive in-store brand experience.
Worked closely with engineers and signage manufacturers to ensure accuracy, material efficiency, and ease of installation.
Outcome:
The completed signage package provides strong brand visibility, helping Wendy’s establish a recognisable presence in new UK locations while enhancing the customer experience inside and outside the restaurant.
The completed signage package provides strong brand visibility, helping Wendy’s establish a recognisable presence in new UK locations while enhancing the customer experience inside and outside the restaurant.
